Choosing an Event Printer

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In the event management industry, printers are often used to print attendee passes for admission into events. Certain printers are only capable of printing standard sized CR80 cards; whereas others are able to print postcard sized cards. Some can only print on paper, whereas others can print on the more durable PVC cards. Speeds, resolution, and tracking capabilities are also important factors to take into consideration when choosing a printer.

When choosing a printer, it can be challenging to determine which qualities will be the most valuable for managing events. There are certain aspects to be aware of when searching for the right fit. Choosing one with the ability to encode UHF RFID based credentials creates the opportunity to collect data, as well as increase security. It helps to pick a printer that will be able to print in less than five seconds, in order to avoid pre-printing prior to the event which will save time during the event planning process. To increase visibility and add to the consumer experience, it is best to choose a large format printer, which will create VIP sized passes. Printing cards with high quality images on PVC instead of paper increases the durability of the passes. With so many different options to consider, it is important to compare your choice to other large format printers on the market, in order to make a well-educated choice.

The Challenge

Finding the right event card printer can be challenging. It is important to find one that will fit the needs of the company holding the event, ease the stresses of planning it, and help determine the return on investment, or ROI of the event. Event managers are often looking to create large event passes quickly, on-demand, and in high resolution. The passes can also be used for security purposes, data tracking, and access control. All of this is possible with the right printer.

Benefits of a Printer with UHF RFID Capabilities

SwiftColor’s SCC-4000D is capable of encoding ultra-high frequency, or UHF, radio frequency identification, or RFID based credentials, which allows items to be labeled and tracked via radio waves from up to around 30 feet away.


UHF RFID badges can be used for access control purposes. By utilizing UHF readers at gates or entrances to the event or specific areas, the badges can alert event management or security in a hands-free manner whether or not each person is allowed into the event, or into certain areas of the event. The cards also are labeled with the identity of each attendee, which can help for security purposes if they were to attempt to enter into an unauthorized area.

Data on Interests of Attendees

Tracking the most frequented locations of attendees while at the event can give a company an insight into the areas of the event that attendees were most commonly at. This helps companies to establish the interests of their consumers, which can help them to determine the ROI for each aspect of their event.

Duration of Event Attendance

Using the UHF RFID badges to track attendees will also tell companies how long each person stayed at the event. It will show if they stayed for the entire duration of the event, or if they simply picked up their badge and left. Some events require that people who attend are there for a specific length of time. For example, some seminars require members to attend the event for a certain amount of hours in order to receive some sort of certification. UHF RFID cards are a great way to determine exactly which members met this requirement. Tracking attendance duration will also help companies to see how interested each person was with the event overall, which can also help them to determine ROI.

Ease of On-Demand Printing (No Pre-Printing Required)

Event management often calls for identification or passes to be printed quickly, on-demand, at the rate of arrival of the attendees. The SCC-4000D prints large format event passes in less than three seconds, which gives event managers the opportunity to add a photo of the attendees upon arrival. The large card printer does not require pre-printing, meaning that the cards do not have to be printed in advance, which saves time during the event planning process.

Large Format Event Card Printers Vs Regular Sized Card Printers


Larger cards can be seen from farther away which can help with event management and security. At large events, printing different colored large credential cards can help to separate people into groups and guide them to the correct area. The visibility of a large credential card assists event managers in detecting when an attendee is in the wrong area. For security details, having a larger sized credential card allows people to see their identification from further away.


Having a printed card from an event serves as a nice token for attendees to hang onto. For large events, such as sport championships or concerts, a large event pass adds to the excitement of the event. Attendees wearing the passes will be seen in crowds, and it adds to the feeling of the exclusivity of the event, which can help to generate new leads or encourage people to attend the event again in the future.

Comparing Other Large Format Printers in the Industry



As with dots per inch, or dpi, the higher the dpi is, the greater quality of the print will be. Other large format printers on the market currently print at only 600dpi. The SCC-4000D prints at 1200dpi, meaning the printed image will come out sharper and in greater detail, at twice the dpi of the other printers.

Materials to Print On The SCC-4000D Oversized Credential Printer prints on SwiftColor Paper or PVC cards, whereas other large format printers are only able to print on paper. PVC cards are ideal for events because they are more durable and create a keepsake for attendees of the event.
Printing Speeds The speeds of the large format Event Printer by SwiftColor outmatch those of other oversized card printers in the market. It has the ability to print 3.5” x 5.5” cards in less than three seconds at 1200dpi. Other printers, printing even at their lowest dpi of about 203, can only print at a speed of 14” per second. At 600dpi, half that of the SCC-4000D, other printers can only print at 6” per second. The specific printing speeds are listed below.
SwiftColor SCC-40000D Large Format Printer Z Large Format Printer N
Speed • 100 2.2”x3.6” cards per minute

• 45 3.9”x5.8” cards per minute

• 28  9.3”x4.7” cards per minute

• 60 4”x14” tags per minute at 203 dpi

• 60 4”x12” tags per minute at 300 dpi

• 60 4”x6” tags per minute at 600 dpi

• 3 cards per minute in color

• 23 cards per minute in monochrome


Max Print Area 4.24”x11.69” 4”x150” 3.37”x2.125”
Materials to Print On Paper /PVC Paper PVC 


With many different types of printers in the market, finding the right one to fit the needs of the event managers, as well as the companies holding the events can be a challenge. Having a printer with the capability to print passes with UHF RFID will help to manage the event, as well as maintain security and collect data for the company. A printer that does not require pre-printing will cut time from the event planning process. On-demand printing with the ability to print high resolution, large cards in less than three seconds is important when event managers need to be able to print passes as attendees arrive, especially when they want to put a picture of each person on the card. Printing passes on a larger sized card helps to increase visibility of the passes, and contributes to the exclusivity of the event, as the pass can serve as a token or keepsake. Overall, the SwiftColor SCC-4000D is the fastest large format event card printer on the market with the ability to print at 1200dpi on PVC with RFID UHF printing capabilities making it ideal for event managers.

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